Management Team
Ben Maddrell
Kenneth Auerfeld
Kenneth Auerfeld is a seasoned executive with nearly 30 years experience in direct marketing, including 15 years at Publishers Clearing House. He was instrumental in the launch of the company’s Merchandise businesses which grew to more than $250 million in revenue. In 2000, he launched an online marketing company, Thanskmuch.com, which focused on promotionally-priced merchandise. Thanksmuch was sold to Traffix Inc. and, from 2003-08, he served as Chief Marketing Officer of that publicly held company. Most recently, he was a partner at Digital Direct Ventures.
Cliff Resnick
At Publishers Clearing House, Cliff Resnick managed a number of different areas including Marketing Analysis, Magazine Marketing Operations and Planning, Database Marketing, Merchandise Marketing as well as PCH’s earliest online marketing initiatives including its launch on Prodigy. In 2000, he co-founded the Online Marketing and E-Commerce firm, Thanksmuch.com which was subsequently acquired by Traffix in 2001. Cliff later moved on to Globalizer, a Marketing Services firm as Director of Operations followed up by Worldwide Branding as its Director of Marketing. Cliff graduated from Syracuse University with an MBA in Marketing and Binghamton University with a Bachelor’s Degree in Psychology.
Elyssa Auerfeld
Elyssa graduated from the University of Delaware with a degree in Marketing in 2014. Elyssa has expertise in web design and creative and is the social media expert of the organization.